Respond to both positives and negatives. Encourage conversations, speak closely to the audience you are addressing, ask for their advice and respond immediately. 2. Use creativity, topicality and a personal style. Creativity in the industrial sector also exists, and it sets you apart. News makes you relevant and personality creates a unique complicity with your audience. 3. Include visual content in your posts. A post with an attractive or impactful image results in a higher engagement rate.
Create content in video format. Currently, your audience is much more likely to click on a video than on content that is in text format, since the human brain is naturally more attracted to the visual and dynamic. But, without forgetting what the purpose is, many successful professional contents, sectoral reports, technical information, an abstract or a whitepaper, for example, are in text format. If you Fax Lists want to know more about the advantages of the video format, click on this link. 5. Schedule your content to be published at the times that work best. The best times to post are often different depending on the social network, the target audience, the sector, the time zone… and even the type of content. In fact, there are several tools that help you define the best time to do it, some of which we recommend are Buffer , Hootsuit or WhenToPost (it's a mobile app.
Use the hashtags that are trending. Hashtags could be defined as keywords that are used to classify content . It is possible that your audience will take them as their own and use them in their personal posts. These hashtags also allow you to find your content more easily. 7. Organize contests and sweepstakes. It is a very effective resource to create engagement and reach potential followers. If you know how to create a good contest, you can use it to generate more content on your social profile, through the participants, making your action even more viral, and considerably increasing engagement. 8. Create live videos. Facebook or Instagram through their Live versions, allow you to broadcast live videos. This way of relating to your audience conveys closeness, immediacy and humanizes your brand.